Shloky notes that John Robb’s new book, Brave New War, has gotten just one major media review yet is #214 on Amazon best sellers now.
Blog reviews, and there’s been many of them (including here), are what’s helping the book sell.
Given that the book is selling – #214 on Amazon – this is indicative of how bottom-up this evolution is. Snazzy.
I just checked Amazon, and the book is now #29. This is new media and blogs at their best, flying under and around the mainstream, getting important new ideas out there.
Maybe this is evidence that the “mainstream media” aren’t so mainstream any more. Time for a new term for them?