Bottom up book sales

Shloky notes that John Robb’s new book, Brave New War, has gotten just one major media review yet is #214 on Amazon best sellers now.

Blog reviews, and there’s been many of them (including here), are what’s helping the book sell.

Given that the book is selling – #214 on Amazon – this is indicative of how bottom-up this evolution is. Snazzy.

I just checked Amazon, and the book is now #29. This is new media and blogs at their best, flying under and around the mainstream, getting important new ideas out there.

  • John

    Maybe this is evidence that the “mainstream media” aren’t so mainstream any more. Time for a new term for them?