category

Mobile phones: you never have to shop alone

New York, New York. A shopper in R. H. Macy and Company department store during the week before Christmas, 1942. Margary Collins, American (Library of Congress)

According to a study just released by the Pew Internet & American Life Project, 1/3 of adult shoppers used their cell phones to check reviews and/or compare prices while shopping in a physical store during the recent holiday season. (And over 1/2 used their phones for at least one of the following reasons while shopping.)

During a 30 day period before and after Christmas:

  • 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
  • 24% of cell owners used their phone to look up reviews of a product online while they were in a store
  • 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else

I know I checked prices more than once; did you?

Comments are closed.

Powered by WordPress. Designed by WooThemes