According to a study just released by the Pew Internet & American Life Project, 1/3 of adult shoppers used their cell phones to check reviews and/or compare prices while shopping in a physical store during the recent holiday season. (And over 1/2 used their phones for at least one of the following reasons while shopping.)
During a 30 day period before and after Christmas:
- 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
I know I checked prices more than once; did you?