And the winner is..
Bob Morris @ Feb 3rd 2007 06:57 - Category: Unfiled
Consumer Reports rated corporate coffee on price and taste. Their winner - McDonalds, who beat the “burnt and bitter” taste of Starbucks.
Indeed, why does Starbucks pride themselves on burning their beans? As a home roaster, I’ve learned that a lighter roast preserves the flavor of the bean, and the very dark roast just gives the taste of the burn.
1 Comment »
One Response to “And the winner is..”
Leave a Reply
Comments subject to deletion at whim of capricious webmaster. Disagreements are ok. Flames, trolls, and right-wing attacks are not. If your comment doesn't appear immediately, then moderation is on, thus there's no need to re-send it.
(However sometimes the anti-spam programs here go awry. Email us if your comments seem to vanish into the void.)
Richard on 03 Feb 2007 at 10:41 am #
I’d guess that they burn the beans to hide the taste of lower quality beans.