And the winner is..

Consumer Reports rated corporate coffee on price and taste. Their winner – McDonalds, who beat the “burnt and bitter” taste of Starbucks.

Indeed, why does Starbucks pride themselves on burning their beans? As a home roaster, I’ve learned that a lighter roast preserves the flavor of the bean, and the very dark roast just gives the taste of the burn.

  • Richard

    I’d guess that they burn the beans to hide the taste of lower quality beans.