Bizarre Brit plan to put “programs” between product placements

An ITV executive told us, “Our research shows that to stop people switching over from our product placements, we need to include some sort of dramatic hook, whether that’s a plucky poor person holding a microphone whilst being berated by a rich person, or a rich person being forced to eat something a poor person would eat, whilst in a jungle setting.”

If we interfere with advertising, then the terrorists have won.

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