Toyota. How to blow up your brand

Transportation Secretary LaHood: Stop driving your Toyota now.

Update: Lahood says earlier comment on Toyota was “misstatement”

They’ll be studying this in business school for years to come. What not to do when you have product safety problems.

Federal regulators are investigating whether electronics, not floor mats, are the cause of the unexpected acceleration. If so, then Toyota’s credibility will be damaged even more.

It really appears that there is a problem in the electronics,” said former NHTSA administrator Joan Claybrook. “There have been incidents of acceleration when the floor mats were already taken out.”

Apple co-founder Wozniak says his 2010 Prius has unexpected acceleration when using cruise control. No one can say he’s not geeky enough to operate cruise control correctly.

I own a 2001 Prius (that is not part of the recalls.) It’s been a reliable car. We recently bought a Ford Escape and are way impressed with it. It’s solid, well-thought-out, and everything works fine. Our next hybrid will probably be a Ford, especially after these Toyota recalls. Doubtless others feel the same about Toyota now too.

PS. From those suspicious minds at Zero Hedge, “US tries to maximize its equity return in bankrupt automakers, tell Americans not to drive recalled Toyotas”