The Disaster Chic police are going to be all over him, how dare he be perky, especially since his company had a horrible year. Why isn’t he telling people to buy gold, guns, and dried food instead?
Oh wait, survivalists have done that any number of times these past several decades, preached The End Is Coming and ran to the hills, only to look mighty darned silly. But I forgot. This Time is Different. That must be it.