Blackwater becomes Xe

Following in the footsteps of Philip Morris who renamed themselves Altria because their reputation was lower than whale sh*t, Blackwater has decided to call themselves Xe, a name that reveals nothing yet somehow seems reliable and trustworthy, doesn’t it?

One Response to Blackwater becomes Xe

  1. cheryl Wed, Feb 18, 2009 at 9:37 am #

    Reliable and trustworthy – not so much. Sounds more like a computer game with lots of blood and gore.