New poll finds shallow support for climate action

A relatively small percentage of Americans strongly believe that climate change requires urgent action, according to a comprehensive survey conducted by a coalition of environmental groups, and opinion is strongly split along party lines.

That’s why this needs to be framed differently. Instead of scaring people with dire global warming scenarios, tell them how creating renewable energy is cost-effective and will create a zillion new jobs in the process.

That’s the Google approach. It works.