Turn them into spam. Have a 50-50 split between news and advertising. That’s what Zell envisions as the way to make money – getting rid of all that pesky news and those bothersome reporters and instead have more “maps, graphics, lists, ranking and stats”.
But why would advertisers want to advertise in newspapers with dumbed-down content filled with other advertisements? Sounds like he’s reinventing the throw-away neighborhood shopping “newspaper,” with content cut-and-pasted from press releses, and filled with ads.
But those are free. His newspapers aren’t.