They say this right on their Health Care blog in a post with the cutesy title, “Does negative press make you Sicko?“. Google is pitching that the health care industry buy ads from them whenever someone searches for “Sicko” or “Michael Moore, ” ads which will counter the message of Sicko.
Just so there’s no misunderstanding about which side Google is on
MooreÃ¢â‚¬â„¢s film portrays the industry as money and marketing driven, and fails to show healthcareÃ¢â‚¬â„¢s interest in patient well-being and care.
So all you health care advertisers, go spend your money at Google, combating the evil Michael Moore. We’ll have no criticizing of American health care.
This reminds of radical organizer Saul Alinsky’s dictum. “Pick a target and freeze it. The rats will crawl out to defend them, then you’ll know who your real enemy is.”
Update: Google is now doing damage control, with the author of the post doing an aw shucks, that was my personal opinion, not Google’s. However it sure reads like a non-apology apology to me.