Garbage as a design flaw


A goal for many companies and cities now is to eliminate garbage completely. Seriously.

The deeper purpose here is to change the way things are made. “From our perspective, waste doesn’t need to exist,” says San Francisco’s Blumenfeld. “It’s a design flaw.”

One thing that really needs to change is the plastic packaging and excess cardboard that too many products come wrapped in, packaging that just goes straight to a landfill somewhere most of the time.