Instead of walking miles, Indian farmers use cellphones to operate irrigation pumps

A telecom company in India, has launched a new service that allows farmers to operate their irrigation pumps remotely using a SMS-capable cellphone. This is extremely useful because the alternative often is for the farmers to walk many miles to the pumps, often at night because the electricity supply is a bit more reliable then (and sometimes after walking for hours, they arrive to find out that the electricity is out).