
Coffee is the second most valuable traded commodity, right behind oil (petroleum), in North America and Europe coffee consumption is about one third that of tap water. The annual global retail sale is 70 billion dollars but the producers of coffee only receive 6 billion of that. Where does the leakage occur?
Most growers have small farms and are having trouble surviving because the vast bulk of the profits goes to middlemen and roaster while they have little protection against being low-balled on price.
