A UK study purports to show that early-adopter green consumers have a bigger carbon footprint than the general populace, primarily due to them owning cars and taking plane flights. They imply this is due to hypocrisy or shallow commitment, but the real reason unquestionably is because such consumers are more affluent.
We don’t need to reduce lifestyles for some as much as we need to raise it for others, and to do so in a clean, renewable energy way.