One of the creators of Podcasting is going to invest to encourage more people to get into the business.
Adam Curry announced the launch of BoKu Communications and its first Web site, Podshow.com, “to bring together the elements necessary to create a marketplace.”
The former MTV VJ is the most prominent creator of Podcasts, which are audio programs distributed over the Internet for listening on PCs, iPods or MP3 players.
He said the effort is necessary, because “even the top Podcasts really don’t have enough critical mass to sustain an advertising model.”
Podshow will launch soon. You can sign up for their listserv now.