Podcast doubles NPR show’s online audience

CyberJournalist.net reports that podcasting has doubled the number of online listeners WNYC’s On the Media reaches, in just four weeks.

On the Media, WNYC’s nationally-broadcast NPR media analysis show, now has a podcast audience that rivals the number of individuals that listen to the program in a mid-sized media market like St. Louis or Kansas City.

Adam Curry’s Daily Source Show podcast has 50,000 listeners, and the BBC is podcasting too. This is radio, when you want to listen…