Life imitates Art
Bob Morris @ Nov 4th 2002 17:40 - Category: Unfiled
Life imitates Art
Army’s new marketing ammo: games and community.
In addition to American’s Army, a free first-person, massive multi-player game, the Army has loaded their viral marketing engine with all the online community ammo. Online community combined with gaming, gives them quite an infectious marketing punch. [Hypergene MediaBlog]
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