Facebook Likes can be bought fraudulently from click farms. A legitimate way to increase Likes is to purchase Facebook ads. However doing so results in fraudulent Likes too. Even worse, huge numbers of phony Likes cuts down engagement and actually hurts your business. That’s because Facebook sends new posts out to a few followers and if they Like the post, will send it to others. If 95% of your Likes are from click farms who never engage, then your posts essentially go into a void.
Veritasium explains and documents how this works using Facebook Pages they set up and bought ads for. It’s not that Facebook is using secretly using click farms. It’s because click farms need to cover their tracks by Liking things others that what they are being paid to Like.
Evidence Facebook’s revenue is based on fake likes.
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel.
Via: Zero Hedge