Yahoo once owned the web and is now clueless and disintegrating. Firing 15% of their work force won’t help. They’v already outsourced their once fabled search engine to Microsoft Bing.
Two small examples of how Yahoo doesn’t get it.
- Yahoo Mail has a non-existent spam catcher. I get dozens of spam emails in my inbox ay Yahoo and virtually none at Google Gmail. And Gmail is free, Yahoo Mail isn’t.
- Their tech support phone answers with that loud “Ya-hoo” scream that was semi-cute fifteen years but now is painfully outdated. Living in the past?
In a world where Google and Facebook will eat your lunch in a millisecond, Yahoo remains almost willfully resistant to change and innovation, running on fumes and past glory.
Their best bet is if somebody buys them and throws a bunch of top notch talent into their search problems and problems with their products in general.
Yahoo turned down a Microsoft offer of $40 in 2008. I bet they regret that now.