Okay, I exaggerated on this one to make a point. If you are selling shampoo, deodorant or mayonnaise, then you’ll probably have to sell to the mainstream. You’ll have to sell your soul, water it down, pander to the usual suspects and then try to find pleasure in your golf game, bourbon or PTA. However, for those of us who have a choice, we have no alternative but to push it to the edge. Go for the 10% that will die to get your stuff and stay true to your beliefs. Who knows this is a one in a billion chance that you will become the main stream, like Mr. Jobs.
This applies equally to politics too. Stand your ground, try hard, and sometimes the mainstream comes to you. The Republican Party understands this, the Democratic Party does not.