Television programs such as “The Simpsons” and “CSI” are for the first time commanding higher advertising rates at Web sites including Hulu.com and TV.com than on prime-time TV.
This trend seems inexorable. Everything is moving to the Net. TV, music, news. Not that the other media will go away. But they will increasingly be supplanted and edged aside.
Sue and I just watched an old South Park episode on the Net. In the little preachy part they always have at the end, the moral of the story was there was no monetizing on the Internet, and wasn’t that sad. but now, several years later, we watched it on the net, and it had advertisements.