This year, Earth Hour has been transformed into the world’s first global election, between Earth and global warming.
And the voting booths are where and who is recording the votes?
For the first time in history, people of all ages, nationalities, race and background have the opportunity to use their light switch as their vote – Switching off your lights is a vote for Earth, or leaving them on is a vote for global warming.
Well then, Earth will certainly lose, as far more lights will remain on than be turned off. Thus they’ve set up an “election” they can not win. Gosh, that’s inspiring.
The whole thing just seems kludgy and not well thought out. There’s no call to arms, no course of continuing action for participants to take, just a feel-good turn off the lights for an hour and think that’ll somehow stop global warming.
Besides, the implicit message is we need to turn off our lights. Ah no, I like electricity. We need renewable power, smart grids, and (of course) more energy conservation, rather than well-meaning but unfocused and ineffective semi-protests.