Pandora. Disruptive technology and audio ads


From the Radio and Internet Newsletter on the disruptive power on Net radio (and Pandora having audio ads.)

Pandora founder Tim Westergren [said] that more people in major markets are listening to Pandora than many large radio stations.

Our goal right now is nothing less than to completely replace radio with this whole new thing called personalized radio. Illustrating Internet radio’s superior ad-targeting, he commented, “If we want to, we can deliver an ad only to 32-year-old women in Cincinnati listening to Bruce Springsteen at 8 p.m. on a Thursday night.”

I’m not sure how traditional radio can compete. Net radio will continue to erode their market share and this trend seems irreversible.


  1. Especially in places like mine where there’s only two stations that come in: NPR and country music. The chickens prefer country… Of course they don’t listen to internet radio. Neither do I, actually. Not much place for a laptop out in the fields. I listen to a lot of wind and birdcalls and an occasional coyote howl… I must be un-American!

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