Tata’s Nano is a $3000 car with a roomy interior that accommodates a family of four. For a 1300-pound car, it’s got a powerful engine that gets 47 miles to the gallon. And Tata could sell 30 million of them in India alone. Huge markets in Africa and South America await as well.
A test driver from Wired said not only is it a real vehicle not a toy, but it’s a cool machine too.
A disruptive technology or disruptive innovation is a term describing a technological innovation, product, or service that uses a “disruptive” strategy, rather than a “revolutionary” or “sustaining” strategy, to overturn the existing dominant technologies or status quo products in a market. Disruptive innovations can be broadly classified into low-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption, whereas a lower-end disruptive innovation is aimed at mainstream customers who were ignored by established companies.