Conveniently located near Denver International Airport so passengers can see it when flying in or out. How thoughtful.
Heck, think of the possibilities. Paint enormous signs on unused buildings. Prune forests so they spell out “Drink Coke”. Terraform mountains to spell “Advil.” Because it’s really important that we never be able to go anywhere or do anything without an advertisement being there.
Yes, this one is new, different, maybe even amusing. But in a few years, if everyone decides to mimic the idea, then…