The birth of the Scuppie

Male scuppie
A Scuppie is a Socially Conscious Upwardly-mobile Person.

From their manifesto

It is the unalienable right of every man, woman and child to wear stylish, 100 percent organic, sweatshop-free cotton apparel, and to feel befittingly righteous about it. There should be no need to choose between a car’s speed and fuel economy; comfort and conservation; luxury and sustainability.

The partial image here is from their Male Scuppie. Check out the complete Male and Female Scuppie on their website images page.


…that not only is it possible to be an environmentalist and own a dinner table made from expensive, endangered Brazilian mahogany, but you get status points by explaining to visitors that was well worth spending the extra money because the designer uses only wood salvaged from 100-year-old houses in Sao Paulo.

The Scuppie Handbook is coming soon.

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