Obama’s Piolín boost

El Piolín, Latino radio radio show host extraordinaire in southern California, just gave Obama a huge boost by having Ted Kennedy on the show for 20 minutes talking about why he endorses Obama.

You must understand, in the lead up to the massive, historic immigration rights march in L.A. in March 2006 it was Latino radio that spread the word. In the days before the march Latino friends told me that Latino radio hosts stopped playing music so they could talk about the march. The buzz was incredible and Latino radio was what did it.

And the biggest and most influential of all of them is El Piolín, who has the highest ratings of any radio host in southern California, Latino or otherwise.

This could be important.