Excerpts from the latest column by the amazing Arianna Huffington.
How about using the same shock-value tactics the administration uses in the drug war to confront the public with the ultimate — and much more linearly linked — consequences of their energy wastefulness?
Imagine a soccer mom in a Ford Excursion (11 mpg city, 15 mpg highway) saying, “I’m building a nuclear bomb for Saddam Hussein.” Or a mob of solo drivers toodling down the freeway at 75 mph shouting in unison, “We’re buying weapons that will kill American soldiers, marines, and sailors! Yahoo!”
It’s not just a fantasy. Last week, talking to my friend Scott Burns, co-creator of the “Got Milk?” campaign, I was delighted to hear that he already had two ad scripts ready to go. The first one feels like an old Slim Fast commercial. Instead of “I lost 50 pounds in two weeks” the ad cuts to different people in their SUVs: “I gassed 40,000 Kurds,” “I helped hijack an airplane,” “I helped blow up a nightclub,” and then in unison: “We did it all by driving to work in our SUVs.”
The second, which opens on a man at a gas station, features a cute kid’s voice-over throughout: “This is George.” Then we see a close up of a gas pump. “This is the gas George buys for his car.” Next we see a guy in a suit. “This is the oil company executive who makes money on the gas George buys.” Close up on Al-Qaeda training film footage: “This is the terrorist organization supported by money from the country where the oil company does business. ” It’s followed by footage of 9/11: “We all know what this is.” And it closes on a wide shot of bumper to bumper traffic: “The biggest weapon of mass destruction is parked in your driveway.”