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Advertising now defining your identity and worth

“The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth.” Yale University Press

This review of Joseph Turow’s book The Daily You from Doug Weaver at The Drift caused me to download the first chapter (free) to my Kindle.

For Turow, the real issue is the digital caste system that’s being imposed on consumers without their knowledge or consent.  Over time, one consumer will enjoy better discounts and better access to quality brands and offers than his less fortunate counterpart.  Perhaps more important are the ways in which these two consumers content experiences will diverge as a result of all the profiling that’s been done.  Like it or not, each of us is getting an online data version of an invisible credit score.

If I decide to read it, I’ll do a book report later.

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