Toothpaste, deodorant, lunatic wars – it’s just marketing
“From a marketing point of view, you don’t introduce new products in August.”
— White House Chief of Staff Andrew H. Card, Jr., as quoted in Monday’s New York Times, responding to a question as to why the Bush Administration had waited until after Labor Day, when public attention turned to elections and the 9/11 anniversary, to roll out a plan to aggressively persuade Americans that the U.S. needed to immediately attack Iraq.